Digital Analytics Lead

Digital Analytics Lead role joining a consumer focused organisation with a global reach contributing billions to the British economy each year.

You will be responsible for Analysis & Insight across multiple complex Digital Assets of this major government / public sector organisation.

The Digital Analyst will be responsible for defining the standards for Digital Data across the organisation; you will report to a Data Analytics Manager but also be part of a wider strategy team driving Digital Transformation across the organisation.

The role offers the opportunity to be a key player in the strategy team that is responsible for driving large scale Digital & Data Change in the organisation; this team has significant profile across Government Departments.

Key Responsibilities:

• Work on the migration to Google Analytics 4
• Analytics lead across all the organisation digital platforms, Websites, Marketing Campaigns etc & strategic work on improving these assets
• Campaign Tagging & Optimisation
• Setting up of reporting & digital analytics reporting, working closely with stakeholders to define and uncover key metrics

Your experience:

• Google Analytics & Google Tag Manager
• Excel VBA
• Building dashboards with a BI Tool & Data Visualisations
• Great communication, can you handhold non-technical stakeholders?

Apply for the Digital Analytics Lead role now within this high profile Government organisation